Hip-Hop Takeover: Cardi B and Post Malone Leap-Frog Taylor Swift On Billboard Charts

First off congrats to Cardi B! The Bronx native’s meteoric rise has been a joy to watch, and it’s great to see the rest of the country embrace her glowing spirit. The 24-year-old became the first solo female artist to notch a number one record since Lauryn Hill’s “Doo Wop” in November of 1998. “Bodak Yellow” surged to become the late summer anthem, and now overtakes the machine known as Taylor Swift in its 12th week on the chart jumping from number two to one.

This restores some of my faith in the charting system, as this track deserves the number one spot because of its organic growth within the hip-hop community. Consumers should always be priority one in determining what is considered poppin’ in the culture. Where, in this case, Bardi held off T-Swift as “Bodak Yellow” streams were up 14% for the week with just over 46 million, as well as seeing an 85% increase in sales with 56,000 for the week ending September 21st, according to Billboard. This could be due to the track seeing a 69-cent discount on the iTunes store, which Taylor Swift also tried with her single, “Look What You Made Me Do” to keep its number one status, but that couldn’t even stop “Bodak Yellow’s” inevitable rise to the top.

From the strip clubs to Love & Hip-Hop, Cardi B now has the number one record in the country, showing everyone coming up that anything is possible when the proper steps are taken and the work is put in.

I’ve been waiting to see where Post Malone’s next single “Rockstar,” featuring 21 Savage would land on the charts, as I began to see it popping up everywhere a major record needed to (Apple + Spotify Curated Playlists) for maximum reach and exposure. I figured it would chart somewhere in the middle of the Billboard Hot 100, as the track has accumulated 1.2 million views on YouTube in four days, but is still without a legit music video. The duo’s hit saw over 44 million streams for the week and was purchased by fans a whooping 80,000 times, according to Billboard. Very high numbers in those departments, but it only saw 5 million spins (compared to Cardi’s 62 mil) on the radio, and I am yet to hear it on Hot97 and Power 105.1 in NYC.

In my opinion, this is too much too soon so I look at both artists being signed to major record labels. Republic Records had a huge hand in pushing this song to debut at #2 on the charts sandwiched between Cardi and Swift. I like to call this the label stimulus package, which boosts records to places they wouldn’t be yet without major label backing. I also could be underestimating Post Malone’s fanbase, as my brother pointed out to me today that between “White Iverson” and “Congratulations,” Malone has accumulated over a billion views on YouTube between the two bangers. Expect to hear a lot more of “Rockstar” the rest of the year, and this may very well be the next hip-hop anthem, taking the torch from “Bodak Yellow.”

I also don’t want to come off as a hater, this song is actually a great record about the industry’s lifestyle and could possibly be Malone’s best single in his career, so more power to him. I just want to inform people of the logistical items going on behind closed doors of record companies. Either way, hip-hop is here for the long haul and is seeping further into mainstream consumption before our very eyes. Earlier this year, the genre overtook Rock as the most popular in the United States.  The fight continues, but more history will be made.

“Rap is the new Rock and Roll. We the new Rock Stars.” – Kanye West